AEG

Launch of new AEG steam oven through and interactive master class with Foodies / bloggers

Client reached out to Stern Ariely Saar to find a way to launch the new AEG steam oven with innovative benefits for Foodies and position the brand as a leader in its field.

The idea we came up was to "explain" the new technology by initiating a relevant cooking workshop and have bloggers experience and taste the results, first hand and then post their testimonials in social media.

Master chef- Jacky Azoulay - who is best known for her frying cooking method -was chosen and the challenge was to cook with ease using the new steam-oven (with no frying) but with reaching the same tasty results. The Bloggers also participated in the workshop and prepared one of the dishes.

Above 50 stories and numerous Instagram posts were generated, 1005 fully branded and positive.

Strategy & Planning. Influencer engagement. Social. Content. PR. Event Management.