Lenor Unstoppables

We Collaborated with high profile Women Celebrities on a two phase activity in order to promote the Re-launch of Lenor Unstoppables.

Creative

Phase 1 – The Celebrities uploaded a post to their Instagram Account smelling a men's shirt while stating that they are “Addicted to his smell” in order to create a mystery around the “secret loved one”.

Phase 2 – The next day the Celebrities uploaded a second post smelling a shirt with the product and the hashtags #מכורהלריחשלו #לנור #Unstoppables

Story

Most of the high profile Women celebrities has a big mystery around their love life. The use of the 1st phase seized the target audience attention and created buzz around the campaign.