Always

RTM- Using International Women's Day to promote brand values and social support for young girls

In line with the brand values and its social mission the goal of the campaign was to raise awareness to the "glass ceiling" that at times, limits young girls. The tactic chosen was to tap into the social assets of relevant, popular Influencers ( 100 of them) and ask them to recognize and thank individuals who have helped them personally to "crack the glass ceiling" during their adolescence.

Using RTM and on occasion of International Women’s Day, we launched a wide Influencer's Instagram campaign under the slogan #believe_in_you_always.

Each Influencer uploaded a post & a story with a photo from her adolescent days together with the person to whom she was grateful. The influencers also shared their emotional story through text.

Strategy & Planning. Influencer engagement. Social. Content. PR.