Carmel Winery – Israel's leading winery

CBM initiative and personalization tactic to promote brand and brand values

Passover dinner is one of the most important "family moments" in the Jewish-Israeli culture. It is a moment in which the whole family gathers around the dinner table where wine is a staple.

In order to differentiate Carmel Winery from their competitors and connect the brand with that grand family moment we initiated a website that offered consumers to order a personalized - labeled wine bottle with a picture of their family on it.

We used the platform to create personalized labeled bottles for reporters, Social Media influencers & Celebrities, expecting them to upload the personalized bottles of wine on their  digital assets, thus maximizing  exposure.

Strategy & Planning. Creative solution, Digital exploitation. Influencer and Celebs engagement. Social. Content. PR.