eBay

eBay "Always Open" Campaign

Beyond health issues the Corona pandemic has had a huge impact on the financial wellbeing of SMB’s. To help Israeli entrepreneurs  and businesses get back on their feet   by offering new opportunities, eBay  launched in Israel its  new Always Open program which provides small and medium enterprises with special benefits and support system and in addition  created a special  Sellers Hub to urge local buyers to support local entrepreneurs & enhance the local market in total.

Our Digital department created a successful collaboration with Israel's leading online news site and further promoted the stories through Outbrain and Taboola.

Our PR department then initiated a sum-up press release referring both to the success in recruiting new sellers (up 40% during April) and success of existing sellers (up 46% in sales of Israeli sellers).

PR. Digital.