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Next.co.il Launch in Israel

The British fashion brand NEXT e-commerce shopping site focuses on fashion for women, children and men and for the past 10 years has been most popular among Israeli Moms for its good variety of clothes and affordable prices.  Stern Ariely Saar was engaged as the brand decided to implement, for the first time, PR program for the Israeli market.    

Objective: Get to know the British brand and what it stands for;  demonstrate the wide offer of fashionable clothes;  get noticed through opinion leaders

The Tactic: “Bring to life” the online next.co.il for one day. Exhibit the new winter collection for women, children, men on racks and on models in a live fashion show. Invite fashion editors, journalists, influencers, bloggers, Instagram influencers and celebrities in a trendy British branded ambient event.

• 50 top Fashion Journalists / Editors / Fashion influencers attended event
• Coverage of next.co.il in all media channels including Radio, national TV, Print
• All 3 Sectorial Media were exposed at once (Orthodox, Arab, Russian)
• Fashion Influencers generated the buzz through 150 + posts on Instagram
• Total of 60 organic stories in leading dailies, magazines, broadcast and leading news sites

PR. Event Organizing. Influencers.